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Racing Careers

Claire Taylor; Sales Director at Thoroughbred Advertising

Claire’s progression in the industry has seen her enjoy a fantastic career working hands on with horses before moving to a Deputy Editor’s role at European Bloodstock News where she works alongside a team of 12.

How long have you been Sales Director at Thoroughbred Advertising?

I have worked for Thoroughbred Advertising since January 2012. Thoroughbred Advertising is the company who own European Bloodstock News (EBN). Initially my role was a Deputy Editor of EBN and after 12 months I became their Manager of Advertising and Marketing. As EBN grew as a publication, so did the team and in 2015 I was invited to join the board and I was promoted to Sales Director.

Can you tell us a bit about your role and what is involved?

I have a very varied role, which is great as very rarely are any two days the same. I do accounts, sales, graphic design, marketing, HR etc… My principle role is to oversee the sales of all publications that are owned by Thoroughbred Advertising (EBN, Thoroughbred Stallion Guide and Thoroughbred Business Guide), and I oversee the day to day running of EBN. My job also involves a degree of travel to sales in the UK and Europe, race meetings and various industry events in Europe. Networking is a large part of my role I have been fortunate to attend some incredible events over the last few years including awards evenings, private boxes at plenty of different racecourses and numerous car park picnics at Royal Ascot and Cheltenham. 

How did you end up in your current role?

I had worked predominately in hands-on roles within the racing industry. I worked for the trainers Paul Blockley (Travelling Head Lass) and Nick Littmoden (Travelling Head Lass), the transport company Weyhill Transport (driving lorries), Lanwades Stud (Second Person) and Newsells Park Stud (Barn Leader). I thoroughly enjoyed every second of each of these jobs as horses were my absolute passion and being lucky enough to spend all day every day with them was simply perfect.

At the age of 33, I decided that I wanted to try and explore other jobs within the industry as I was fast realising that broken bones didn’t heal as quickly as they used to. After two years of applying for jobs I thought I might enjoy (I knew I wanted to stay within the Thoroughbred Industry), I was offered the position of Deputy Editor at EBN and at the age of 35 I made the move from outside to inside to embark on a different career. I didn’t have any formal journalistic training but you don’t realise just how much knowledge of this industry you pick up along the way, and how many contacts you make, no matter what job you are doing. Writing about pedigrees, race results, stallion news and breeding news was something that was easier than I thought to pick up as I had such a sound understanding of the industry and what is important to industry professionals.

Have you undergone any training during your career?

I did a few courses based around horse management, transport laws and breeding seminars when I worked in my previous roles. All the training for my current role has been done ‘in-house’ as I was lucky enough to join a very experienced team, who have helped my development of the skills I needed to be successful in my current role.

What is your favourite part of the job?

My favourite part of the job is the wonderful people I get to meet. I have been lucky enough to meet some of my industry idols, which gives you a real boost.

What are the biggest challenges you face and how do you manage those challenges?

I am very lucky that I work with a fantastic team, so any challenges that arise are dealt with by all of us, you are not left to face challenges on your own.

What advice would you give to those starting out in racing and those wanting to progress?

Make the most of every opportunity, situation or job that you are offered or do. You never stop learning, so listen to people around you; you will always pick the odd thing up that will benefit you going forward. Always stay true to yourself – you are the only person that knows what makes you happy, so if you feel a job, situation is not working for you then move on. There is no shame in trying different jobs before you work out exactly which path in this industry you would like to take.

What would you like to do in the future?

I am very happy doing what I do, and I would love to continue doing this until I retire.

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